Quaxar Customer Hangar

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Quaxar customer hangar On-site Data Capture Segmentation & CRM Real-time Optimization

Turning lounge WiFi into a consent-first data and CRM engine

Over 3+ years, a global payment processing network worked with us to grow its database and recognize Elite Lounge visitors at Mexico City International Airport. Using Quaxar Customer Hangar, we captured secure WiFi data, created advanced segments, and activated personalized communications for cardholders.

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Overview

Quaxar Customer Hangar is a multi-component platform. Deployed in the lounge, it identifies visitors, captures structured data through secure WiFi, and orchestrates smart messaging, surveys, and CRM activations, so the brand can improve engagement with cardholders and continuously optimize performance.

Challenge

Scale the database from lounge traffic Identify visitors and convert WiFi connections into measurable, attributable contact growth.
Recognize visits and improve relevance Understand frequency and behavior to tailor benefits, promotions, and follow-ups to each cardholder.
Segment and activate across channels Build usable audiences and trigger email/SMS journeys without manual operational overhead.

Approach

We built an on-site data capture and activation model that links WiFi access, device identification, smart content, and CRM execution, creating a repeatable loop: capture → segment → activate → measure → optimize.

Secure WiFi data capture + device identification Collect customer details and MAC address to recognize devices and improve visit tracking.
Smart splash page and in-lounge experiences Personalized messages, relevant benefits, dynamic surveys, and direct communications from the WiFi network.
Advanced segmentation and automated campaigns Audiences based on behavior, device and visit frequency, activated through email/SMS, on-demand sends, and A/B tests.

Implementation

Quaxar deployed Customer Hangar and connected multiple modules: WiFi access, custom splash experiences, banking-app integrations, survey workflows, and a centralized analytics console for real-time monitoring and optimization.

On-site deployment with secure WiFi login Robust connectivity designed for high traffic, capturing structured user data at the point of access.
Quality surveys with automatic alerts Dynamic questionnaires and instant notifications to the team when responses indicate dissatisfaction.
Centralized CRM execution and optimization Email and SMS campaigns, automations, on-demand sends, A/B testing, and performance tracking from one platform.

Results

The solution established a robust, automated WiFi acquisition channel, transforming lounge visits into actionable data, segments, and communications for cardholders.

179K+ Unique contacts captured
305K+ WiFi connections recorded
84K+ Cardholders identified (BIN)
7K+ surveys completed with closed-loop alerts Feedback was captured at the moment of service, enabling faster response and quality improvements.
Behavioral audiences enabled better targeting Segmentation by device and visit frequency supported more relevant, timely communications.

Lessons learned

When a physical experience is connected to a digital identity layer, WiFi becomes more than access, it becomes a scalable data channel. The key is aligning capture, consent, segmentation, and activation into one operating loop.

Want to turn physical visits into measurable CRM growth?

If you need to identify visitors, grow your database, and activate personalized communications in a physical space, Quaxar Customer Hangar could be your option.

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