About Quaxar
We integrate data, technology, and marketing strategy to help organizations acquire, understand, activate, and retain customers, maximizing customer lifetime value (LTV) with real insights.
Our mission
Help organizations maximize customer knowledge and customer lifetime value (LTV) by aligning data, technology, and strategy, turning insight into execution.
Our approach
We build practical roadmaps, implement scalable lifecycle programs, and measure what matters, so teams can improve experiences and outcomes over time.
Our story
How Quaxar evolved into a MarTech partner focused on customer understanding, activation, and measurable outcomes.
Born in 2000 at a Harvard MBA as an IT Consulting, that became a software dev shop for marketing and operations that evolved in 2008 into a Loyalty and CRM solutions always understanding the value of data analytics and it's activation.
Since its beginnings, Quaxar has redefined customer engagement across Latin America. It began with IHG in Loyalty Management, followed in 2002 by Project Simmer for CFE in Analytics, an early milestone that showcased Quaxar’s innovative spirit and earned the Innova Prize in 2003. Recognition continued in 2012 with the Colloquy Award for the most innovative loyalty platform in the travel industry.
Global leaders like HP, Sony, Johnson & Johnson, Yamaha Motors, and Aeroméxico have trusted Quaxar to deliver CRM, digital marketing, and loyalty programs. Its expertise expanded into social media and CRM with Telemundo and Otterbox, while brands such as Grupo Cinbersol, SyD, and Grupo Presidente strengthened its presence in hospitality and retail.
More recently, Diageo joined for CDP management, and PHD Latam partnered to run campaigns for Chanel, underscoring Quaxar’s ability to deliver secure, scalable, and creative solutions.
Built on trust, creativity, and measurable impact, Quaxar remains the partner of choice for organizations seeking to evolve customer experiences and harness the power of data.
What makes us different
We combine the strategic depth of a consulting firm with the execution capability of a MarTech studio.
Integrated MarTech vision
We connect CRM, automation, loyalty, analytics, UX, and development so every initiative is part of a coherent growth system.
From data to decisions
We transform raw customer data into segmentation, triggers, journeys, and insights that guide smarter investments.
Human-centered design
We design experiences around people, not tools, so technology supports real customer needs and behaviors.
Consulting mindset
We start with diagnosis, clarity, and prioritization, ensuring that every action is linked to business goals.
End-to-end delivery
From architecture and implementation to testing and optimization, we stay close to your team across the entire journey.
LATAM & US experience
We operate across multiple markets and industries, understanding both local contexts and global benchmarks.
Our methodology
A simple but rigorous framework that connects strategy, execution, and optimization.
We see MarTech as a continuous loop: from understanding the business reality to integrating data and tools, activating journeys, and improving based on results.
Discovery meetings, asset review, scope & timing alignment, and clear project plan preparation.
Database integration, clean-up, segmentation, journey design, and campaign calendar coordination.
Design campaigns, connect platforms, and drive performance through testing, analysis & optimization.
Platforms operations, analytics, reporting, plus account management & new developments.
Our team
We have a team structure based on multidisciplinary and groups agile. This allows for faster execution and higher quality results.
Growth & Strategy Hub: Responsible for defining the direction of business growth and converting it into a clear portfolio of initiatives, roadmaps, and priorities.
Orchestration & Activation Hub: Translates strategy into campaigns, journeys, and concrete actions in CRM, automation, loyalty, and media.
Tech Development Hub: Implements, integrates, and maintains the data and tools ecosystem.
Data Intelligence Hub: Centralizes analytics, models, and data products to serve the rest of the organization.
Partners & platforms
We integrate leading CRM, automation, analytics, and experience platforms, always choosing the right combination for each client.
Let’s build your growth system
If you’re ready to align data, technology, and customer experience, we’d love to explore what’s possible together.