LATAM Data Growth

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CRM & Customer Management Marketing Automation & Omnichannel Consent & Deliverability Segmentation at Scale CRM Automation

LATAM Data Growth: Scaling consent-first CRM, from <3M to 18M users

Over 16 years, Quaxar partnered with a world-renowned technology company to drive sustained database growth, build reliable consent governance, and activate precise segmentation, powering personalized communications across PCs, printers, and supplies throughout LATAM.

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Overview

Quaxar designed and operated a long-term data acquisition and CRM activation strategy to scale a regional database with fewer than 3 million users into a robust LATAM infrastructure. The program combined localized registration experiences, structured data capture, continuous consent management, and lifecycle automation to deliver relevant communications by country, channel, product category, and behavior.

Challenge

Scale growth without losing consent quality Expand the database region-wide while maintaining clear permission management and high deliverability for email marketing.
Standardize data capture across countries and channels Create consistent, structured datasets from dozens of touchpoints, digital and on-site, without sacrificing local relevance.
Activate personalization across product categories Enable segmentation that supports targeted messaging for PCs, printers, and consumables based on interests and lifecycle.

Approach

We built a repeatable framework for acquisition, governance, and activation, designed to scale across LATAM while keeping data quality and consent at the center. The strategy connected traffic generation, localized registration, audience design, and automated CRM journeys into one operating model.

500+ localized registration experiences Create tailored forms and flows by country and channel to maximize conversion and capture structured data.
Always-on consent & deliverability management Maintain permission records for email marketing and protect sender reputation through continuous list hygiene and governance.
Audience strategy + lifecycle automation Build and activate 200+ strategic segments and trigger communications based on behavior, interests, and customer stage.

Implementation

Across 16 years of collaboration, the program evolved from regional acquisition to a mature CRM operating system. We designed registration experiences, routed traffic from official sites and in-person events, maintained consent governance, and continuously expanded segmentation and automation for product-led messaging.

Acquisition experience factory Design and deploy registration journeys by country, channel, and campaign. Supporting digital and event-driven capture.
Segmentation operating model Create, document, and maintain 200+ audience segments by product, behavior, and lifecycle, ready for activation.
Consent governance + activation at scale Ongoing permission management for email marketing, automated CRM communications, and deliverability monitoring.

Results

By unifying acquisition, consent, and activation into one scalable model, the program enabled consistent, personalized CRM across the region, aligned to commercial objectives and built for long-term growth.

18M+ Registered users in LATAM (by end of 2020)
85% Email marketing consent rate
500+ Registration experiences deployed
Segmentation became a growth lever Audiences were activated by country, product, and behavior; enabling more relevant messaging and better campaign performance.
A scalable data infrastructure was established The foundation supported precise, efficient, and personalized campaigns across the region over time.

Lessons learned

Sustained CRM growth is an operating system: localized acquisition, structured data capture, and ongoing consent governance must run continuously, so segmentation and automation stay accurate as the database scales.

Want to scale CRM with consent-first growth?

If you need to scale your database across markets while protecting consent quality and deliverability, we can help you design acquisition experiences, govern permissions, and activate segmentation and automation that drives measurable outcomes.

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