by Emma Heald

On March 27, President Obama gave us interactive marketing watchers a lesson in making sure your media fits your message. The Obama administration engaged in yet another interactive “first” when the President took part in a live Internet chat. The chat was pitched as part of the President’s ongoing commitment to using interactive communication and the Internet to contact, inform, and listen to his constituents. It was also supposed to offer more “two-way” communication than Obama’s previous Internet video presentations, which, despite the use of new media, weren’t that different from the traditional Presidential speeches and chats you see on the TV and radio.
Read the rest of this entry »