Sep 06
By Amaya Marichal
Same old story. You’re writing a review for the company’s Newsletter or an article for a popular magazine. Maybe it’s just an email or a simple post for Tumblr. But there it is: The Almighty Message. You look at your text and you can’t help but wonder if it’s alluring enough to get everybody’s attention. And trust me, you WANT everybody’s attention…
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Sep 06
En esta ocasión Leonel Azuela participa como expositor invitado en la clase de Mercadotencia Política impartida por el profesor Luis Alvarado de la Maestría en Mercadotecnia del Tecnológico de Monterrey.
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Sep 05
By Jorge Jaimes
It’s late Friday, Joe and his family have just arrived at home; everyone enjoyed one of those 3D movies and had a delicious dinner at a fancy Italian restaurant in the mall. Even though it’s kind of late, nobody is tired enough to go to bed, so, before too long, all of them make their way to their keyboards. Joe’s wife is already digging into her inbox while their teenaged daughter is chatting and posting on Facebook; and their little son is playing some kind of online penguins game on his computer.
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Aug 05
By Erick Ovalle
Twitter, Facebook, YouTube, LinkedIn, Tumblr, Digg, Flickr, Delicious…There are so many social media sites nowadays that trying to name all of them in one article would be impossible. Nevertheless, it is important to know that there are thousands and millions of consumers or potential customers in these sites and this number is growing every day.
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Aug 05
By Amaya Marichal
The outbreak of social media. What a topic! You have undoubtedly come across people talking about this subject all the time. I bet some of you are fed up with the concept. Some of you maybe just hate it and don’t want to know anything about it.
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