En esta ocasión Leonel Azuela participa como expositor invitado en la clase de Mercadotencia Política impartida por el profesor Luis Alvarado de la Maestría en Mercadotecnia del Tecnológico de Monterrey.

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By Erick Ovalle

Twitter, Facebook, YouTube, LinkedIn, Tumblr, Digg, Flickr, Delicious…There are so many social media sites nowadays that trying to name all of them in one article would be impossible. Nevertheless, it is important to know that there are thousands and millions of consumers or potential customers in these sites and this number is growing every day.

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By Amaya Marichal

The outbreak of social media. What a topic! You have undoubtedly come across people talking about this subject all the time. I bet some of you are fed up with the concept. Some of you maybe just hate it and don’t want to know anything about it.

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The Social Media Bible: Tactics, Tools, and Strategies for Business Success.
By Lon Safko and David K. Brake.

The Social Media Bible is Quaxar’s Star of the Month. This book is the perfect guide if you want to develop a social networking strategy but don’t know anything about the tools to accomplish the job. It’s practical and well referenced with additional readings and resources for the user to explore.

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By Lilian Onofre

Woman, a small Word perhaps, but just as strong and significant as we women are. Who better than a woman to describe the most recent advances in technology? We’ve been part of it, and you could even say we are the most important technological advance there’s ever been!

Women have kept up with the rapid growth of technology. We’ve adapted to the tools that technology offers, and we’ve found new ways to use technology to meet our needs and help us complete our everyday tasks. Allow me to compare “women’s work” with a loyalty platform, supported by technology, which has allowed us to do our jobs ever more efficiently, whether it’s as women, mothers, homemakers, friends, co-workers, students, advisors or even plumbers in the worst-case scenario!
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