Concluimos nuestro podcast con Carlos Ulibarri, Director General de Grupo BT; quien nos pronostica como seria el rol que va a jugar el teléfono celular en los próximos años, la conveniencia de cargar un dispositivo móvil, como va a impactar esto en la industria turista.

By Erick Ovalle

A few days ago a neighbor asked me:  Hey Erick, What does your company do? After meditating for a minute he was surprised by my answer:  “We build bridges”.

That’s not because there are a lot of engineers in Quaxar, but it was my way to explain that we create methods to build durable and strong relationships between companies and their customers.  But, why create those bridges? I have a lot of ideas and I want to share some of them with you.

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Descubre como nuestros expertos invitados en Marketing y Ventas, Gabriel Cabrera y Juan Meza, nos platican durante el mes de Septiembre en 4 entregas como SONY Business y ellos en particular está peleando por el liderazgo en Latinoamerica.

Aquí podras escuchar sus experiencias y como es que han implementado sus estrategias para posicionar esta marca en el mercado Latinoamericano.

Esta primera entrega discutirá la dualidad y responsabilidades entre Marketing y Ventas. ¿Mismos objetivos, diferente vision?

by: Deirdre Bobadilla

It sounds like a panacea, but I strongly believe it’s possible. Even though times are not the wealthiest, the market is still moving, maybe at a slower speed, but moving. The trick is not to panic and come to a complete stop, because the inertia could hurt us.
Some old school strategists are fighting the crisis by decreasing the budgets, or cutting expenses, and unfortunately for some people marketing is still an expense.
In a crisis, you don’t need to just spend less. The best solution is to sell more, but without a smart marketing plan it’s not that simple.
To grow your sales, you can do two things: acquire more customers, and make your current customers buy more from you. To achieve this, people are now taking advantage of Online Lead Generation.
E-consultancy conducted the “Online Lead Generation (B2C) Report 2008″ in May. Their research revealed that 75 per cent of respondents now see Online Lead Generation as its own distinct area of online marketing and that 60 per cent of organizations still feel that they are not effectively exploiting it as a marketing method. Many companies use passive Search Engine Optimization methods, which rely on a prospect actively searching for their product or service, as opposed to Proactive Online Lead Generation, which uses the web to seek out potential prospects and deliver fully qualified leads for interested buyers.

Of those polled, 73% said their channels to market were “online or multichannel,” and 23% said “online only.” Only about 4% said they were “offline only.”
So respondents were focused largely on online approaches. The rest of the summary issued with the report was more explicit. Among the findings:
· Seven out of 10 responding marketers said their companies used search engine optimization, paid search and e-mail marketing to in-house lists.
· Offline marketing methods largely decreased, with only press and television advertising growing. Over 90% of marketers saw online lead generation as a growth area.
· Print media was still the most commonly used offline method to generate consumer leads (65% of organizations).
· Natural search (79% of respondents), e-mail marketing to in-house lists (75%) and paid search (71%) were the three most commonly used online methods for lead generation.
Our experience and continued research allows us to advise our clients to take advantage of online marketing. It allows you to reach very specific targets, using less money than for offline marketing. You can begin an online relationship that can benefit both parties: your company, by building your clients’ loyalty; and your clients, because if you know them better, you can take better care of them.
Our Smart Emails ® self-service web-based software creates and personalizes email that lets you make your message stand out in a crowded Inbox. If your communications are being read by your customers, and they are sharing your communications with their contacts, you’ve taken a smart step towards fighting the crisis.