By Jorge Jaimes

It’s late Friday, Joe and his family have just arrived at home; everyone enjoyed one of those 3D movies and had a delicious dinner at a fancy Italian restaurant in the mall.  Even though it’s kind of late, nobody is tired enough to go to bed, so, before too long, all of them make their way to their keyboards. Joe’s wife is already digging into her inbox while their teenaged daughter is chatting and posting on Facebook; and their little son is playing some kind of online penguins game on his computer.

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Concluimos nuestro ciclo de podcast con el equipo de IHG. Nuestros invitados Carlos Baruki y Carlos Lopera nos platican sobre la mercadotecnia desde un punto de vista digital y su implementación sobre la industria de la hospitalidad y sus vehículos digitales que han ido surgiendo como las redes sociales de moda.

Concluimos nuestro podcast con Carlos Ulibarri, Director General de Grupo BT; quien nos pronostica como seria el rol que va a jugar el teléfono celular en los próximos años, la conveniencia de cargar un dispositivo móvil, como va a impactar esto en la industria turista.

Seguimos con nuestro invitado Carlos Ulibarri, Director General de Grupo BT. Ahora hablaremos de que esta pasando con el Uso Online como Medio, como esta creciendo, hasta donde llegara y las limitaciones que puede haber.

By Miguel Molina-Cosculluela

Over the last week I read a couple of quite interesting studies, challenging and debating over the effectiveness of email marketing. Over the next few paragraphs I’d like to share some of the findings along with my personal opinion.

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