By Victor Rojas

We usually do not want anybody to come and tell us what to do or not. The fact is that we live in a period where the new generations seem to incorporate a full-control inbuilt chip that leads them to believe they know everything about everything.

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Seguimos con Carlos Baruki y Carlos Lopera, del equipo de IHG. En esta ocasión nuestro colega Luis Oviedo de Quaxar, interviene comentando todas sus experiencias que ha tenido sobre el tema de las “Implementaciones” tecnológicas de las plataformas de Lealtad.

Concluimos nuestro podcast con Carlos Ulibarri, Director General de Grupo BT; quien nos pronostica como seria el rol que va a jugar el teléfono celular en los próximos años, la conveniencia de cargar un dispositivo móvil, como va a impactar esto en la industria turista.

By Miguel Molina-Cosculluela

Over the last week I read a couple of quite interesting studies, challenging and debating over the effectiveness of email marketing. Over the next few paragraphs I’d like to share some of the findings along with my personal opinion.

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By Leonel Azuela

This summer I was in England for vacations and a wedding.  I was not able to drink due to a course of treatment and not boozing with the British when you like your pints is a nightmare.   But the worst nightmare of all was that I promised myself I was not going to use my Blackberry for a week.

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