By Emma Heald

Anyone who knows me knows that when it comes to football, I’m an England fan all the way. No matter how miserable their performance on the pitch, the next time there’s a match I’ll be there with my England shirt on and my flag waving happily from the front of the house.

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By Victor Rojas

We usually do not want anybody to come and tell us what to do or not. The fact is that we live in a period where the new generations seem to incorporate a full-control inbuilt chip that leads them to believe they know everything about everything.

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Concluimos nuestro podcast con Carlos Ulibarri, Director General de Grupo BT; quien nos pronostica como seria el rol que va a jugar el teléfono celular en los próximos años, la conveniencia de cargar un dispositivo móvil, como va a impactar esto en la industria turista.

By Molina-Cosculluela

Today, social media has become the hallmark of vibrant and transparent communication. The impact of social media experienced a watershed moment when an underdog nominee rose to be seated as the nation’s choice of President. Some people pointed to how Obama convinced volunteers using social media which gave him increased loyalty among voters. The voter community became so energized that it transformed what was mainly a passive audience into a participative community.

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Continuamos con Carlos Ulibarri, Director General de Grupo BT. Donde ahora seguimos con sus experiencias en la parte de servicios y nos explica parte de lo que es un commodity en los programas de lealtad.