By Miguel Molina Cosculluela

The world of loyalty and branding revolves around consumers. As new generations emerge there is a distinct change in the way loyalty is perceived. As marketing companies are always in the lookout for newer customers, it is obvious that they need to embrace the Millennial or Gen Y group into their arms, not only due to the important number of its members, but Gen Y has a lot of influence in the society, in commerce and culture. It is no secret that this group opens great opportunities for the business community.
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Concluimos nuestro podcast con Carlos Ulibarri, Director General de Grupo BT; quien nos pronostica como seria el rol que va a jugar el teléfono celular en los próximos años, la conveniencia de cargar un dispositivo móvil, como va a impactar esto en la industria turista.

By Erick Ovalle

When you are working on the development of an e-mail marketing campaign one of the things that comes to mind is: “How can I make my campaign successful when there are so many e-mails flying around the internet?” or “How can my campaign catch customers’ attention and not go unnoticed like many others?”
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By Leonel Azuela.

If you organization is not doing some sort of database marketing you might be in trouble because you need it now.

We like to be a mutually dependent being and not relly on others to do some tasks that might seen basic or obvious. However at one point of time either by need, conviction, pain or other we realize that to do something we need help. This phenomenon is happening in companies to what we call today Database Marketing. Read the rest of this entry »

By Erick Ovalle

A few days ago a neighbor asked me:  Hey Erick, What does your company do? After meditating for a minute he was surprised by my answer:  “We build bridges”.

That’s not because there are a lot of engineers in Quaxar, but it was my way to explain that we create methods to build durable and strong relationships between companies and their customers.  But, why create those bridges? I have a lot of ideas and I want to share some of them with you.

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