How to write sticky content (even if you’re not Lady Gaga)

Email Marketing, Marketing No Comments »

By Amaya Marichal

Same old story. You’re writing a review for the company’s Newsletter or an article for a popular magazine. Maybe it’s just an email or a simple post for Tumblr. But there it is: The Almighty Message. You look at your text and you can’t help but wonder if it’s alluring enough to get everybody’s attention. And trust me, you WANT everybody’s attention…

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Introducing us to e-mail Marketing

Email Marketing, Marketing No Comments »

By Diego Avalos

Email Marketing is nothing more than what is defined by its literal meaning: it is to use email as a means of marketing communication.

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A tale of Marketing and Video Games

Marketing No Comments »

By Jorge Jaimes

It’s late Friday, Joe and his family have just arrived at home; everyone enjoyed one of those 3D movies and had a delicious dinner at a fancy Italian restaurant in the mall.  Even though it’s kind of late, nobody is tired enough to go to bed, so, before too long, all of them make their way to their keyboards. Joe’s wife is already digging into her inbox while their teenaged daughter is chatting and posting on Facebook; and their little son is playing some kind of online penguins game on his computer.

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IHG celebrates with the Quaxar Team

Marketing Comments Off

Carlos Baruki, representing IHG (InterContinental Hotels Group), the world’s largest hotel group by number of rooms and Latin America’s most experienced international hotel company, said ‘thanks’ to the Quaxar Team during the “Celebrate Service Week.

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Happy Secretary’s Day!

Marketing Comments Off

Every third Wednesday of July, we celebrate Secretary’s Day in Mexico. This day is our opportunity to show all our appreciation to our secretaries, receptionists, and executive assistants.

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