By Amaya Marichal
Something really strange is happening right now. It seems like everybody has caught the World Cup fever. My husband, for instance, suffers from socceritis. He just can’t help it and I really don’t know what to do with all this crazy addiction.
But this is a disease that not only affects my husband. Every four years, all the guys I know (and many girls too) become soccer maniacs.
By Miguel Molina Cosculluela
The world of loyalty and branding revolves around consumers. As new generations emerge there is a distinct change in the way loyalty is perceived. As marketing companies are always in the lookout for newer customers, it is obvious that they need to embrace the Millennial or Gen Y group into their arms, not only due to the important number of its members, but Gen Y has a lot of influence in the society, in commerce and culture. It is no secret that this group opens great opportunities for the business community.
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By Victor Rojas
We usually do not want anybody to come and tell us what to do or not. The fact is that we live in a period where the new generations seem to incorporate a full-control inbuilt chip that leads them to believe they know everything about everything.
By Molina-Cosculluela
The success of any business initiative depends largely on the principles, strategy, solutions, applications and systems of an organization. Often organizations have to sustain a cutthroat climate where survival and growth would be the two paradigms to take businesses forward. The finite way to improve businesses is to get the appreciation from the people driving the business, yes we are talking about the Customers.
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