En esta ocasión, Leonel Azuela (Quaxar) y Luis Alvarado (ITESM USA) conversan con un experto y fanático de la tecnología, Juan Meza de SONY PSLA: la tecnología ya no es una opción, ahora es decidir como la usas.

From a daily newspaper to a live update news on the Web… do you think Digital Media will take off the Press? Find out the thoughts of our special guest: a journalist now involved in the digital media environment.

Imagine you where on Skype talking to your girlfriend/boyfriend. Because of some unknown reason she/he had gotten angry and started shouting to you. Your reaction would most certainly be get angry to some degree too, right?

If the first scenario happened and additionally later tat day, when you meet her/him to dinner and she/he started to shout you again,what would happen then? Your degree of anger would probably hike up to frenzy.

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By Bruce Hinojosa

We are talking about 750 millions of social network users between the most popular social networks such as Twitter and Facebook. In addition to this information we add that 70% of the users are being influenced by companies to generate a purchase. We are talking about something big, that business no matter what their size is, they have to be part of this. Social network have become an essential tool in any CRM implemented in the company.

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By Martha Cardoso

Nowadays we all take part of a media revolution produced by the integration of new technologies in our daily lives. Like the social networks, that turned the one-way communication typical of the first media (TV, radio) into a strong interaction between brands and customers never seen before. Read the rest of this entry »