From knowledge to actions, revolutionizing with social networks

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By Liliana Onofre

Girls! Remember those past days when we used to take in our purses, apart from the makeup, medicines, our journal or anything strange we might need. What else do we use to take, remember? What else do we use to take in our purses? Read the rest of this entry »

Lessons from football: how to keep your most loyal customers happy

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by Emma Heald

Anyone who knows me knows that when it comes to football, I’m an England fan all the way. No matter how miserable their performance on the pitch, the next time there’s a match I’ll be there with my England shirt on and my flag waving happily from the front of the house. Read the rest of this entry »

Social (Politics) Media

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by Molina-Cosculluela

Today, social media has become the hallmark of vibrant and transparent communication. The impact of social media experienced a watershed moment when an underdog nominee rose to be seated as the nation’s choice of President. Some people pointed to how Obama convinced volunteers using social media which gave him increased loyalty among voters. The voter community became so energized that it transformed what was mainly a passive audience into a participative community.

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Forget Outsourcing, how about “Crowdsourcing”?

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by Heald

I stumbled on the term “crowdsourcing” the other day in an unlikely context. Turns out museums and other non-profit organizations are tapping into the “crowd” to help them brainstorm programming ideas and solutions to organizational challenges. I saw the term “crowdsourcing” repeated many times, and started to look further into the concept.

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Show Me the Money Social Networks

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by Azuela

Today, nobody has yet found the holy grail of making money out of social networks.  Most of the money made has gone to investors and founders that closed great deals with Microsoft, Google, News Corporation, Ebay and other big players.  Now the challenge is how to set pricing, and of course how to make a profit, using social media including Facebook, You Tube, My Space, Skype and other sites.

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