by Eulogio Ramos

When I was reading on the Internet about the beginning of the email I got to thinking about how it has evolved and has become an essential tool for the daily work.

We know that email has been the basis of today’s Internet and despite the existing and new tools we have today, the email continues to be an essential tool. This makes me think about the expectations in the near future. Read the rest of this entry »

by Jimena Camacho

A marketing guru once said that the Email Marketing is the most personal advertising medium in history. I believe that with all the various online communication tools consumers use today, we have more personal advertising than the email. We are now living in the age of posting in Facebook, tweeting, writing in blogs and expressing ourselves around Social Media. Read the rest of this entry »

by Miguel Molina Cosculluela

Sometimes we get ask for the best tips and practices for an email marketing program. Of course throughout the web and according to the different agencies these practices may vary, however there are at least 10 tips where all of us coincide. We are including these 10 ingredients recipe for your reference: Read the rest of this entry »

by Erick Ovalle

When you are working on the development of an e-mail marketing campaign one of the things that comes to mind is: “How can I make my campaign successful when there are so many e-mails flying around the internet?” or “How can my campaign catch customers’ attention and not go unnoticed like many others?”
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