By Martha Cardoso
When talking about the benefits of the implementation of a CRM we are not just talking about loyalty and client retention. We are also referring to making wise marketing, effective campaigns, and intelligent opportunities of cross-selling and open a possibility for the quick introduction of new brands and products.
By Bruce Hinojosa
We are talking about 750 millions of social network users between the most popular social networks such as Twitter and Facebook. In addition to this information we add that 70% of the users are being influenced by companies to generate a purchase. We are talking about something big, that business no matter what their size is, they have to be part of this. Social network have become an essential tool in any CRM implemented in the company.
¿Cómo hacer Rentable el CRM Social?
Cuando hablamos de CRM hablamos de base de datos la pregunta importante es ¿En donde tenemos esa bases de datos y cómo la obtenemos? El objetivo de una empresa al tener una base de datos de clientes es poder monetizarla en algún momento. En una base de datos un dato es un prospecto que puede llegar a ser un cliente. Leonel Azuela, Director general de Quaxar, nos platica cómo podemos sacar provecho de la base de datos.
by Erick Ovalle
Twitter, Facebook, YouTube, LinkedIn, Tumblr, Digg, Flickr, Delicious…There are so many social media sites nowadays that trying to name all of them in one article would be impossible. Nevertheless, it is important to know that there are thousands and millions of consumers or potential customers in these sites and this number is growing every day.
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by Emma Heald
Anyone who knows me knows that when it comes to football, I’m an England fan all the way. No matter how miserable their performance on the pitch, the next time there’s a match I’ll be there with my England shirt on and my flag waving happily from the front of the house. Read the rest of this entry »
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