by Molina-Cosculluela
The countdown for the New Year has begun. This is indeed the time for some reflection and analysis for the marketing community in their best of interests to show their loyalty to their existing pool of customers and seek new ones based on emerging trends. As we close on the present year, a lot of present trend makes way for new changes and new ways of reaching out to the community.
Let us now focus on the developing areas of 2010:
Social media: Social media is now an established form of marketing may be the table stake of 2010. It has marked a new chapter in Database marketing. The traditional form of email marketing today stands threatened due to the explosive growth of Social media, which has been adapted by clients and business houses worldwide. If you are skeptical about the reach of social media, think Twitter and Facebook – they have been embraced faster than the feared virus! Today they have become the norm of business houses and this fact has surfaced in various published studies. If fear of the unknown is the sentiment in your organization, conquer it faster or else you might lose the race.
2. Search Engine and Mobile commerce: With the way the Internet has accessibility today, it will continue to grow and so will be the way Search Engines evolve and operate. Prospective information seekers (read customers) approach Search Engines initially. As Searching becomes smarter due to parallel processing technology working behind, it will also guide organizations with their business intelligence. Specifically, database marketing teams can improve business analytics with clear interpretation of data and analyze decision making trends of how customers seek information, which will accelerate their growth.
Smart phones are here to stay and with greater functionality can improve mobile commerce. Mobile Search marketing will be the new buzz word and Interactive marketing will see dramatic growth. Though much was promised in 2009, many of the functionalities of mobile commerce will see improvements in the New Year. iPone/iTune platforms will continue to grow and tempt users on small purchases.
3. Open source: Collective pool of intelligence to bring many breakthrough solutions will continue to evolve, thanks to the power of the Internet. This trend will also drive the powerful user community to bank on the available resources to bring about challenging changes much alike the DIY culture!
Crowd sourcing too is poised to evolve and will be the best tool opted by business houses for various outsourcing strategies.
4. Scalability: The web will be characterized by higher speeds in 2010. Web sites being the prima facie contact points, database marketing teams could focus on bring in rich content, faster connections and reduced download issues to improve their branding power among new customers.
As Social media turns mainstream, your net worth as an organization will largely be dependent on how much you are “Socially Networked”! Get set for the world of Mobile commerce which is likely to become the next driving force, gear up to exciting speedy ways of communication! Happy New Year!!
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